IMAGINARY — BRAND KIT
imaginary.ventures

ABOUT
Imaginary invents AI products, characters and worlds: software, hardware, stories and film. Its platform, the Character OS, gives a character a mind, a memory, a whole world, a voice, a face and a way into people's lives. Its first venture, TextSanta, brings Santa to families by text. More ventures are in development.
Tagline: Every wonder starts out imaginary.

LOGOS (logos/)
- imaginary-ventures-*: the full lockup (wordmark with VENTURES). Forest on light backgrounds, cream on dark; black and white for one-color use.
- imaginary-wordmark-*: the wordmark alone, for small spaces and headers.
- spark-*: the four-point spark, the brand symbol.
SVGs are outlined (no fonts needed). PNGs are transparent.
Name: call the company "Imaginary"; "Imaginary Ventures" is the formal and legal name.
Rules: the spark always dots the i. Never replace it with a stock sparkle, recolor it outside the palette, stretch, rotate or add effects. Keep clear space at least the height of the letter I around the logo.

PALETTE
Midnight #0A1322 · Forest #243629 · Warm paper #F2EDE3 · Cream #F9F1DF · Antique gold #CFB17B · Gold on cream #8A703D

TYPE
Cormorant Garamond (display, the wordmark's family) and Manrope (text). Both SIL Open Font License; see fonts/.

WICK (wick/)
Wick is Imaginary's character: a small plush rabbit with a brick-red scarf who carries a lantern. Use Wick in stories, films and editorial; never inside or in place of the logo. Do not alter his colors, scarf, lantern or proportions, and do not give him dialogue.

ART (art/)
Illustrations from the Imaginary world, created for Imaginary. Credit: Imaginary.

PRESS
Press inquiries: imaginary.ventures/press
