TEXTSANTA — BRAND KIT
textsanta.ai · Made by Imaginary (imaginary.ventures)

ABOUT
TextSanta is a real text conversation with Santa, on the phone a family already has, all season long. He knows the family by name, remembers what matters, and writes back just the way Santa would, with voice memos in his own voice, pictures from the North Pole, songs with the children's names in them, and even little videos. Santa only texts the parent's phone, never a child's, and parents can see and change everything Santa remembers in the Parent Portal. Every family starts free: no card, no subscription. TextSanta opens October 15.

THE NORTH POLE
Santa lives in a whole world: 48 places and 72 friends (elves, reindeer, Santa's dogs and more), every one with a name, a story and a look. The North Pole Almanac pack (separate download) has them all, with an index.

WHAT'S IN THIS KIT
logos/       START HERE: textsanta-lockup.png (hat-and-beard mark over the wordmark, 1100 x 900). Also: the wordmark (for dark backgrounds, and a version for red), Santa's official avatar (1254 px), the transparent hat-and-beard mark (512 and 747 px), the wax seals and gold seal, and the email header. Original production files at native size: do not upscale, redraw or recolor. Vectors on request.
santa/       The canonical Santa reference, the three official Santa looks families choose from, and the three official Mrs. Claus looks.
world/       The North Pole village map, the Great Workshop, Santa's sleigh, and landmarks.
product/     What families receive and see: the "Santa texts back" thread images, social images, YouTube banner and thumbnail, showcase stills (elves, Rudolph), film premiere stills, the Nice List certificate, letters and stationery, the How It Works poster.

PALETTE
Night #0B1B3A · Deep #060E21 · Crimson #B91C1C · Forest #14532D · Gold #C9A86B · Bright gold #E8CC8F · Cream #FAF7F0 · Parchment #F3ECD9 · Ink #231A10

TYPE
Cormorant Garamond (headings, gold italic lines) · Inter (text) · Caveat (handwritten notes). The wordmark is custom lettering and exists only as artwork.

USAGE
Write it "TextSanta". Santa, Mrs. Claus and the North Pole characters may appear in editorial coverage of TextSanta; keep them unaltered. Credit: TextSanta.

PRESS
imaginary.ventures/press
