One Wick, every time.
The reference for every film, product and stage moment. Turnaround, key poses, expressions and details, all drawn from the bunny on imaginary.ventures.
What never changes.
Wick is always small in a big world, always carrying the light, and never speaks. Wick shows the way. The wordmark and spark stay Imaginary’s face; Wick is its soul.
- Fur
- Caramel-tan plush, lighter cream on the muzzle, inner ears and belly.
- Ears
- Two long floppy ears that hang past the shoulders. Never upright.
- Scarf
- Dusty brick-red hand-knit wool, wrapped once, two fringed tails.
- Lantern
- Small black iron lantern, wire handle, warm amber flame. Always lit.
- Face
- Dark glass-bead eyes, tiny stitched nose, no drawn mouth.
- Tail and scale
- Round cream cotton tail. Small in its world; the world always feels big.
Wick belongs on
- Films, the logo ident and stage moments
- Swag, packaging, gifts and wrapping
- Card backs, wax seals, envelopes
- Easter eggs, like the 404 page
Keep Wick off
- The primary logo: the wordmark and spark stand alone
- Investor title slides, legal and financial documents
- Anything that changes the colors, scarf, lantern or proportions
- Dialogue: Wick never speaks
Made for one person.
The pieces people keep for years: a name in Wick’s scarf, initials in gold, a numbered box for the people who believed first.
Things only Imaginary could make.
Merch that tells the real story: the first venture, the technology behind it, the 404 Easter egg turned into a picture book, and the painting where it all began.
A little light to take home.
Objects from Wick’s world, made real.
The everyday Wick.
The core range: patch, wrap, stationery, notebook, pins, hoodie, plush and mug. Wordmark on the fronts, Wick on the backs and the details.
