Imaginary
- Company
- Imaginary (legal name: Imaginary Ventures)
- What it does
- Invents AI products, characters and worlds: software, hardware, stories and film.
- Platform
- The Character OS
- First venture
- TextSanta (textsanta.ai), opening October 15
- In development
- Ventures 002 through 004, built on the same Character OS
- Character
- Wick, the lantern bunny (Character 000)
- Founder
- Jeff Schumann
- Based in
- Columbus, Ohio
- Website
- imaginary.ventures
Boilerplate
Imaginary invents AI products, characters and worlds across software, hardware, stories and film. Its platform, the Character OS, gives a character a mind, a memory, a whole world, a voice, a face and a way into people’s lives. Imaginary’s first venture, TextSanta, brings Santa to families by text, orchestrating more than 30 AI services and platforms as one character. More ventures are in development. Learn more at imaginary.ventures.
- What it is
- A real text conversation with Santa, all season long, on the phone a family already has.
- What Santa sends
- Texts, voice memos in his own voice, pictures from the North Pole, songs with children’s names, little videos.
- Safety
- Santa only texts the parent’s phone, never a child’s. Parents see and edit everything he remembers in the Parent Portal.
- The North Pole
- A whole world behind the texts: 48 places and 72 friends, from Rudolph and the elves to Santa’s dogs, each with a name, a story and a look.
- Price
- Every family starts free. No card, no subscription.
- Opens
- October 15
- Under the hood
- More than 30 AI services and platforms, orchestrated by the Imaginary Character OS
- Website
- textsanta.ai
Boilerplate
TextSanta is a real text conversation with Santa, on the phone a family already has, all season long. He knows the family by name, remembers what matters, and writes back just the way Santa would, with voice memos in his own voice, pictures from the North Pole, songs with the children’s names in them, and little videos. Santa only texts the parent’s phone, never a child’s, and parents can see and change everything he remembers in the Parent Portal. Every family starts free, with no card and no subscription. TextSanta is made by Imaginary. textsanta.ai
Jeff Schumann
“Santa is still the magic. We just used a lot of technology to bring him a little closer.”
Bio
Jeff Schumann is the founder of Imaginary and the creator of TextSanta. Based in Columbus, Ohio, he builds where AI, engineering and storytelling meet, with a simple rule: start with the idea, then invent whatever it takes to make it real. He is also the founder and CEO of OH.io.
Brand kits
Imaginary brand kitLogos (SVG and PNG, every colorway), the spark, Wick’s character sheets, world art, founder photo, fonts and usage guide. ZIP, 12.5 MB.
TextSanta brand kitThe lockup, wordmarks, Santa’s avatar and seals; the official Santa and Mrs. Claus looks; the North Pole map, sleigh, reindeer and dogs; product visuals, palette and type. ZIP, 11 MB.48 · 72places · friendsThe North Pole AlmanacEvery place and friend in Santa’s world, with names, descriptions and an index. ZIP, 25 MB.Character OSPlatform briefCharacter OS one-pagerThe platform behind TextSanta, on a single page. PDF.
A few simple rules
Palette
Logo
The spark always dots the i. Use the files as supplied: don’t redraw, recolor, stretch or add effects. Call the company “Imaginary”. The full name, Imaginary Ventures, is for formal and legal use.
Wick
Wick is Imaginary’s character and may appear in editorial coverage. Please keep him whole and unaltered, and never place him inside the logo.
TextSanta
Write it as “TextSanta”. Logos are supplied at their native size; ask us for vectors rather than enlarging them.
Writing about Imaginary?
Interviews, images, early access or a demo of TextSanta: we’d love to help.
Send a press inquiry